Bernard Barney Kroger invested $372 in 1883 when he founded Kroger. He poured his life savings into opening his first grocery store in Cincinnati, OH. He was determined to offer as many products as possible so his customers could get all they needed from his store and not have to shop at multiple stores. In doing this, he even began manufacturing his own products. In time Kroger became a supermarket chain and in the 1950s it began expanding across the country.
Kroger was able to stay ahead of the competition by being the first grocery store in the country to use electronic scanners at their check out counters. This made checking out a lot faster for customers, but also became an effective tool for doing consumer research. Kroger stores were also the first to create parking lots that surrounded the store on each side. This was first done in 1930. Today Kroger has grown into a very popular chain with locations in a majority of the US states.
Kroger Senior Discount Discontinued
One of Kroger’s most popular features has always been its 10% senior discount with the Kroger Plus reward card. This of course attracted a very loyal following among seniors. This senior discount was offered to people 60 years and older and at all their stores until a few years ago. Instead of the 10% senior discounts, they then started offering a discount of only 5% on their private label Kroger products. But then within this last year, they have unfortunately discontinued their senior discount program.
When this happened their loyal customers were quite concerned. But we have heard that Kroger is still honoring the reward card for members already enrolled in the program. People with their reward card can still get their senior discount, but we are not sure what the current terms are, so our advice would be to contact Kroger to find out before your next shopping trip.